The goal of advertising campaign: to inform as much people as possible about new worldwide brand.
In 8th of March on Kabanbay St. 26 in Astana city grand opening of the first McDonald's restaurant network was made. Today in more than 36 000 McDonald's restaurants in 120 countries 1.7 mln. people are working, who serve more than 60 mln. people everyday.
There were used European formats of street furniture, scroller billboards (Seniors) and flagpolles.
Cityboards help to cover main traffic flaws and flagpolles help to save the image.
Image advertising campaign of the NESCAFÉ® Gold Barista instant coffee.
The purpose of the advertising campaign was to meet customers with the conceptually new product – the NESCAFÉ® Gold Barista instant coffee of the legendary NESCAFÉ® brand.
The creative aim was to draw people’s attention to the mix of ground and instant coffee concept.
Every brewed coffee lover can enjoy with this invigorating drink not only in coffee house now, but and do it in a few second on his own.
The expert of the coffee industry - the NESCAFÉ® brand represents a new product – NESCAFÉ® Gold Barista, the perfect combination of an instant coffee of the superior quality and 100% of Arabica coffee of an ultra coffee grinding.
Nestlé Food Kazakhstan LLP was inspired to create of NESCAFÉ® Gold Barista by professional masters of the coffee art – baristas.
The RTS Decaux company helped to widely inform consumers about a new product. Together with the media agency Asia Media Exchange Kazakhstan citylight network campaign was launched in December: 150 faces in Almaty and 60 faces in Astana.