People with cherished dreams are urgently required by magicians, goldfishes, God fairies and other magic specialists of Mary Kay team!
This year Kazakh office of Mary Kay Company celebrates 15 years on the market of Kazakhstan and in honor of the anniversary “Mary Kay (Kazakhstan)” has announced the large scale radio-competition for fulfillment of 15 desires which is supported by colorful outdoor advertising in 7 cities of Kazakhstan.
From all the different OOH formats the choice has been made in favor of the package network of Citylights which covers both participants of traffic, passengers of public transport and pedestrians. The uniform extension of Citylights panels offers effective coverage and high frequency.
Three bright images appeal to consumers and call to participate in competition.
Goal of the advertising campaign: to inform the consumers in one month that it is possible not only to take pleasure in taste of Lipton Ice Tea drink and to share a cool with the friend, but also to win the modern bicycle.
Creative task: to bring freshness to the audience in creative way
It seems like hot July has been working at full capacity, indicators of thermometers have passed the level of 30 and already have come nearer to 40. Each of us uses various ways to hide from such heat. There are a lot of them, whether it is the conditioner, a cool shower or something else, but one of the most original ways has been offered to the citizens by Lipton Ice Tea with the advertising campaign "The freshness in the air".
Within this campaign any citizen of our city can share coolness in a hot day, having left a small bottle of Lipton Ice Tea in the air for friends, and to take part in draw of the stylish city bicycle.
Experts of RTS Decaux and «City Digital Show-windows» LLP took part in the event «Media Wednesday», the project of Dentsu Aegis Network Kazakhstan. Recently the Dentsu Aegis Network Kazakhstan group of companies started the «Media Wednesday» project urged to become the unique communicative platform solving a problem of exchange of experience among the Kazakhstan media market’s players.
Since opening in 1961, TSUM gained the status of the most recognizable and popular shopping and leisure center in Almaty. Today TSUM with its half-century history is a historically important and cultural object in a completely new format. A modern multifunctional shopping and entertainment complex capable to unite the progressive present and history.