Experts of RTS Decaux and «City Digital Show-windows» LLP took part in the event «Media Wednesday», the project of Dentsu Aegis Network Kazakhstan. Recently the Dentsu Aegis Network Kazakhstan group of companies started the «Media Wednesday» project urged to become the unique communicative platform solving a problem of exchange of experience among the Kazakhstan media market’s players.
Since opening in 1961, TSUM gained the status of the most recognizable and popular shopping and leisure center in Almaty. Today TSUM with its half-century history is a historically important and cultural object in a completely new format. A modern multifunctional shopping and entertainment complex capable to unite the progressive present and history.
The main objective is to inform the consumer in one month period that the make-up can now be washed off even easier thanks to the new product from Garnier.
Creative task: to do something very unusual, noticeable and beautiful.
Since mid-April the client L'Oreal together with RTS Decaux launched an advertising campaign of Garnier Micellar water. It was decided to use in OOH the package network placement to capture key streets with the most heavy traffic.
The Client provided three sketches with different messages:
In the summer of 2004 the first Kazakh iced tea appeared – MAXI TEA. From that moment, the brand annually wins the increasing love of our fellow citizens.
Now the company produces 7 various tastes of iced tea: green tea with taste of grapefruit and lemon, and black tea with taste of strawberry, lemon, peach, apple and wild berries.
MAXI TEA is not only a market leader, but also a leader in innovation – in addition to standard placement on the Citylights, the brand uses dynamic lightning to enhance the memorability and effectiveness.
Spring is the time of nature updating, time of blossoming and mobilization of internal forces. In the spring time each girl dreams to look and feel herself unusual, loved, desired and the most beautiful!
The blond top model Candice Swanepoel in the new advertising campaign from Max Factor is inspiring girls on a new image with a renewed mascara Masterpiece and Masterpiece Max.
Scrolling Outdoor constructions Seniors perfectly present a new image of a visual of Max Factor.