Goal of the advertising campaign: to inform the consumers in one month that it is possible not only to take pleasure in taste of Lipton Ice Tea drink and to share a cool with the friend, but also to win the modern bicycle.
Creative task: to bring freshness to the audience in creative way
It seems like hot July has been working at full capacity, indicators of thermometers have passed the level of 30 and already have come nearer to 40. Each of us uses various ways to hide from such heat. There are a lot of them, whether it is the conditioner, a cool shower or something else, but one of the most original ways has been offered to the citizens by Lipton Ice Tea with the advertising campaign "The freshness in the air".
Within this campaign any citizen of our city can share coolness in a hot day, having left a small bottle of Lipton Ice Tea in the air for friends, and to take part in draw of the stylish city bicycle.
Experts of RTS Decaux and «City Digital Show-windows» LLP took part in the event «Media Wednesday», the project of Dentsu Aegis Network Kazakhstan. Recently the Dentsu Aegis Network Kazakhstan group of companies started the «Media Wednesday» project urged to become the unique communicative platform solving a problem of exchange of experience among the Kazakhstan media market’s players.
Since opening in 1961, TSUM gained the status of the most recognizable and popular shopping and leisure center in Almaty. Today TSUM with its half-century history is a historically important and cultural object in a completely new format. A modern multifunctional shopping and entertainment complex capable to unite the progressive present and history.
The main objective is to inform the consumer in one month period that the make-up can now be washed off even easier thanks to the new product from Garnier.
Creative task: to do something very unusual, noticeable and beautiful.
Since mid-April the client L'Oreal together with RTS Decaux launched an advertising campaign of Garnier Micellar water. It was decided to use in OOH the package network placement to capture key streets with the most heavy traffic.
The Client provided three sketches with different messages:
In the summer of 2004 the first Kazakh iced tea appeared – MAXI TEA. From that moment, the brand annually wins the increasing love of our fellow citizens.
Now the company produces 7 various tastes of iced tea: green tea with taste of grapefruit and lemon, and black tea with taste of strawberry, lemon, peach, apple and wild berries.
MAXI TEA is not only a market leader, but also a leader in innovation – in addition to standard placement on the Citylights, the brand uses dynamic lightning to enhance the memorability and effectiveness.