NESCAFÉ®  Gold Barista – coffee house style coffee

NESCAFÉ® Gold Barista – coffee house style coffee

Image advertising campaign of the NESCAFÉ® Gold Barista instant coffee.

The purpose of the advertising campaign was to meet customers with the conceptually new product – the NESCAFÉ® Gold Barista instant coffee of the legendary NESCAFÉ® brand.

The creative aim was to draw people’s attention to the mix of ground and instant coffee concept.  

Every brewed coffee lover can enjoy with this invigorating drink not only in coffee house now, but and do it in a few second on his own.

The expert of the coffee industry - the NESCAFÉ® brand represents a new product – NESCAFÉ® Gold Barista, the perfect combination of an instant coffee of the superior quality and 100% of Arabica coffee of an ultra coffee grinding.

Nestlé  Food Kazakhstan LLP was inspired to create of NESCAFÉ® Gold Barista by professional masters of the coffee art – baristas.

The RTS Decaux company helped to widely inform consumers about a new product. Together with the media agency Asia Media Exchange Kazakhstan citylight network campaign was launched in December: 150 faces in Almaty and 60 faces in Astana.

Standard campaign:

New Year mood from NESCAFÉ® Classic

New Year mood from NESCAFÉ® Classic

The image advertising campaign of NESCAFÉ® Classic instant coffee.

The creative task was to pass the New Year mood and to dive into the atmosphere of the holiday together with NESCAFÉ® Classic brand.

NESCAFÉ® Classic has become even more saturated and fragrant with perfect coffee grains.

There are so many ways to wake up in the morning and NESCAFÉ® Classic coffee will help you to fill with optimism and good mood.

In December, RTS Decaux together with the media agency Asia Media Exchange Kazakhstan launched an advertising campaign of NESCAFÉ® Classic brand.

In order to cover the city in a consistent manner we used the city light box network (50 in Almaty and 30 in Astana). Meanwhile, some non-standard solutions helped to make the campaign even more memorable.

It was decided to use the legendary NESCAFÉ® Classic mug on the poster to keep the New Year mood on the city streets.

 Keep Dreaming Together with Kinder Chocolate!

Keep Dreaming Together with Kinder Chocolate!

In October 2015 the advertising campaign “Keep Dreaming Together with Kinder Chocolate” organized  by “Ferrero Kazakhstan” appeared on OOH formats on the streets of Almaty.

This bright and unusual campaign with its Grand Prize – the trip for four people to Disneyland in Paris –   has lighted up our city with colorful paints and delicious chocolate.

The special key point of this OOH campaign is non-standard design used on Mupi (Free-standing City-Light Panels) and on Bus Shelters which demonstrate the unforgettable children's happiness brought by  chocolate and entertainments of the amusement park.

Turning Point from Gillette

Turning Point from Gillette

The goal of the advertising campaign: to inform consumers about new innovative product from Gillette. 

Creative task: to show new opportunities of razor

RTS Decaux together with P&G Company and international agency Publicis started an advertising campaign of Gillette Fusion on the streets of Almaty.