The main objective is to inform the consumer in one month period that the make-up can now be washed off even easier thanks to the new product from Garnier.
Creative task: to do something very unusual, noticeable and beautiful.
Since mid-April the client L'Oreal together with RTS Decaux launched an advertising campaign of Garnier Micellar water. It was decided to use in OOH the package network placement to capture key streets with the most heavy traffic.
The Client provided three sketches with different messages:
In the summer of 2004 the first Kazakh iced tea appeared – MAXI TEA. From that moment, the brand annually wins the increasing love of our fellow citizens.
Now the company produces 7 various tastes of iced tea: green tea with taste of grapefruit and lemon, and black tea with taste of strawberry, lemon, peach, apple and wild berries.
MAXI TEA is not only a market leader, but also a leader in innovation – in addition to standard placement on the Citylights, the brand uses dynamic lightning to enhance the memorability and effectiveness.
Spring is the time of nature updating, time of blossoming and mobilization of internal forces. In the spring time each girl dreams to look and feel herself unusual, loved, desired and the most beautiful!
The blond top model Candice Swanepoel in the new advertising campaign from Max Factor is inspiring girls on a new image with a renewed mascara Masterpiece and Masterpiece Max.
Scrolling Outdoor constructions Seniors perfectly present a new image of a visual of Max Factor.
"On what is this world standing? On big companies? On business? On banks? Someone will say the world is standing on money. According to them, Money rules the world. No, not money builds skyscraper, not on the money our city is raised, money alone has never and does not create anything. Only people give them meaning and value. For us, people are always on the first place. ForteBank is the bank for people."
With this message the new advertising campaign of the integrated ForteBank was launched on April 1, 2015.
11th of April, 2015 in the city of Almaty the city community work day took place.
During a community work day there took place sanitary cleaning of streets, yards, parks and squares, beds of the rivers, the irrigation ditches and reservoirs. Except actions for sanitary cleaning of the city and beautification, works on improvement of an esthetic townscape – whitewashing of trees, painting of protections, turnstiles, supports, benches and ballot boxes were carried out.
This year the RTS Decaux company undertook innovative approach to a way of the participation in a city community work day. This time the company refused the principle "I wash and clean only near myself" and decided to connect such large social action with the main concept of "RTS Decaux", namely – to be socially useful for cityzens.
At the general meeting of the Company the unanimous decision on a mass cleaning of street furniture, which the Company provides to the city of Almaty, by efforts all available in staff – from accountants and sales managers to heads of the Company, was made.
In total on Saturday, April 11th, the Staff of the company washed more than 100 Buss Stops and the advertizing structures of MUPI located on the main highways of the city of Almaty.