In October 2015 the advertising campaign “Keep Dreaming Together with Kinder Chocolate” organized by “Ferrero Kazakhstan” appeared on OOH formats on the streets of Almaty.
This bright and unusual campaign with its Grand Prize – the trip for four people to Disneyland in Paris – has lighted up our city with colorful paints and delicious chocolate.
The special key point of this OOH campaign is non-standard design used on Mupi (Free-standing City-Light Panels) and on Bus Shelters which demonstrate the unforgettable children's happiness brought by chocolate and entertainments of the amusement park.
The goal of the advertising campaign: to inform consumers about new innovative product from Gillette.
Creative task: to show new opportunities of razor
RTS Decaux together with P&G Company and international agency Publicis started an advertising campaign of Gillette Fusion on the streets of Almaty.
People with cherished dreams are urgently required by magicians, goldfishes, God fairies and other magic specialists of Mary Kay team!
This year Kazakh office of Mary Kay Company celebrates 15 years on the market of Kazakhstan and in honor of the anniversary “Mary Kay (Kazakhstan)” has announced the large scale radio-competition for fulfillment of 15 desires which is supported by colorful outdoor advertising in 7 cities of Kazakhstan.
From all the different OOH formats the choice has been made in favor of the package network of Citylights which covers both participants of traffic, passengers of public transport and pedestrians. The uniform extension of Citylights panels offers effective coverage and high frequency.
Three bright images appeal to consumers and call to participate in competition.
Goal of the advertising campaign: to inform the consumers in one month that it is possible not only to take pleasure in taste of Lipton Ice Tea drink and to share a cool with the friend, but also to win the modern bicycle.
Creative task: to bring freshness to the audience in creative way
It seems like hot July has been working at full capacity, indicators of thermometers have passed the level of 30 and already have come nearer to 40. Each of us uses various ways to hide from such heat. There are a lot of them, whether it is the conditioner, a cool shower or something else, but one of the most original ways has been offered to the citizens by Lipton Ice Tea with the advertising campaign "The freshness in the air".
Within this campaign any citizen of our city can share coolness in a hot day, having left a small bottle of Lipton Ice Tea in the air for friends, and to take part in draw of the stylish city bicycle.