November 7, 2013 joint Kazakh-French Company «RTS Decaux» JSC, one of the outdoor advertising leaders in Kazakhstan, has announced the launch of Package Sales at the event with the Brand Name «Network Package Sales 2014». Package Sales is the most optimal way to create a full-fledged audience coverage that will enable company's partners to buy the contacts and frequency, rather than locations of the structures.
July 4th, RTS Decaux office was a part of the Training Session held for the sales department, which was participated by the partners and colleagues from Uzbekistan. The Trainings were held by JCDecaux Austria's Andrea Groh and Tilo Starke who are leading experts in outdoor advertising and commerce.
The company operates in 14 cities of Kazakhstan. But the new street furniture format is being installed only in the streets of Almaty and Astana. According to Board of Directors Chairman of "RTS Decaux" Tilo Starke, the design of Street Furniture in Almaty and Astana is virtually on a par with other countries. "To develop the cities and their architecture, the quality of streets design itself is very essential. Outdoor furniture is the key. We will keep improving it. (...) Outdoor advertising is now a full-fledged representative of the Media, as it interacts with people in their daily lives. You cannot make everyone open a magazine or turn on TV, but out of home media is constantly interacting with people. And people are more perceptive to any sources of such advertising, as it cannot be turned off. So it has become a kind of urban mass media"- said the foreign expert Xavier Dupre - Managing Sales Director of JCDecaux One World.