The goal of advertising campaign: to share the New Year magic and to convey for citizens the new yearNew Year mood.
Creative task: to create the magic sphere transferring the magic to people around and immersing them into the magic world of a holiday.
For our company has been put very difficult task, but with perseverance we started the project, and as a result, we have created a magical world of the New Year holiday on two bus shelters and four MUPIMYUPI in Almaty.
During the production of non-standard decisions for the first timetime, our Company implemented :implemented:
The show-case imitating the "Snow Globe" with 3D- effect (used several layers of snow, the city, the mountains and the clouds which give the volume of the total composition)
Dynamic action (the clinking bottles of Coca-Cola)
The image advertising campaign of the legendary brand as NESCAFE®Classic brings the New Year spirit to the streets of our city once again.
In December 2016, the citizens witnessed the extraordinary approach in outdoor advertising.In order to achieve a great coverage of the main streets, the client used RTSDecaux’s formats and instruments such as packages in Almaty (60 faces) and Astana (30 faces).
Standard advertisement on bus shelter:
The goal of advertising campaign: to inform as much people as possible about new worldwide brand.
In 8th of March on Kabanbay St. 26 in Astana city grand opening of the first McDonald's restaurant network was made. Today in more than 36 000 McDonald's restaurants in 120 countries 1.7 mln. people are working, who serve more than 60 mln. people everyday.
There were used European formats of street furniture, scroller billboards (Seniors) and flagpolles.
Cityboards help to cover main traffic flaws and flagpolles help to save the image.