In the last month of winter RTS Decaux together with Unilever Company has started a two-month advertising campaign of the brand CLEAR.
The Client uses an option of package network placement on Citylights (50 faces in Almaty and 30 faces in Astana) and rotation which offers the opportunity to change completely the address program in the middle of the project and to make the advertising campaign even more noticeable.
Several Bus Shelters within the package network were designed creatively.
In the middle of January big bright bottles of new Activia Classic, a product from Danone, appeared on the streets of Almaty with most heavy traffic. Such creatively designed Citylights became the part of the advertising campaign purpose of which is to acquaint the consumers with a new product from Activia.
On September 10, 2014 JCDecaux - the world leader in outdoor advertising celebrated its 50th anniversary in the entertainment park called "Under the sky of USHUAIA» in Almaty. The company operates in more than 60 countries and 3,700 cities. JCDecaux has been operating in Kazakhstan for 7 years, represented by "RTS Decaux," which invited its partners, friends and colleagues to the party. In total around 400 people attended the event.
A cup of coffee provokes a rush of energy and brings pleasant emotions. And it is no wonder that coffee has such a huge number of admirers. Today they can discover a brand new format: "soluble powder" – this is the best way to describe Jacobs Monarch Millicano novelty which combines the deep flavor and rich aroma of freshly brewed coffee and easy preparation.
Have you ever thought that your hair can send out a mayday SOS call, signaling that it is time to seriously help them? The critical condition of a hair is the result of a constant blow-drying, making all kinds of hairstyles and using different means of styling.
L'Oreal undertakes an effort to revive the advanced stage of this issue with a use of completely new Garnier Fructis series - SOS Recovery, while the company RTS Decaux helps to convey this message to the consumers.
Outdoor furniture will make the cities of Kazakhstan more welcoming. This information was shared with Tengrinews.kz by the president of "RTS Decaux" Arman Kagarov and Managing Sales Director of JCDecaux One World.
We are talking about installation of artist built designs for outdoor advertising - benches, information panels, bicycle parking facilities and public toilets. "We are very delicately approaching to the visual perception of the city's landscape design. We are well aware of the issues we have now in the cities. And this is actually natural for all the cities that start thinking about their exterior. In fact, we are bringing comfort into the streets. What we are doing here is convenient, beautiful and user-friendly."- said Arman Kagarov.