We are happy to share great news with you. Starting from today, Kazakhstani office deployed fully international JCDecaux’s booking system.
Temptation of Beauty from Пиала Gold
In December, the advertising campaign of Пиала Gold was realized on non-standard constructions of RTS Decaux – Elephants which made a special emphasis on the concept of a new brand positioning including changes in the package which was placed on the left part.
The Lady - face of the brand, embodying the idea of the perfect cup of tea which she holds with an unique aroma and rich taste, was located on the right part of the construction. A particular advantage of the Пиала Gold tea which was communicated on the visuals – is an unique reddish color infusion which beauty is comparable to the brightest gem - ruby.
Non-standard placement on Elephant:
The goal of advertising campaign: to share the New Year magic and to convey for citizens the new yearNew Year mood.
Creative task: to create the magic sphere transferring the magic to people around and immersing them into the magic world of a holiday.
For our company has been put very difficult task, but with perseverance we started the project, and as a result, we have created a magical world of the New Year holiday on two bus shelters and four MUPIMYUPI in Almaty.
During the production of non-standard decisions for the first timetime, our Company implemented :implemented:
The show-case imitating the "Snow Globe" with 3D- effect (used several layers of snow, the city, the mountains and the clouds which give the volume of the total composition)
Dynamic action (the clinking bottles of Coca-Cola)
The image advertising campaign of the legendary brand as NESCAFE®Classic brings the New Year spirit to the streets of our city once again.
In December 2016, the citizens witnessed the extraordinary approach in outdoor advertising.In order to achieve a great coverage of the main streets, the client used RTSDecaux’s formats and instruments such as packages in Almaty (60 faces) and Astana (30 faces).
Standard advertisement on bus shelter:
Maxi Tea brand celebrated its 25th birthday in June 2016.. Galanz Bottlers launched a special advertising campaign for our local market with RTSDecaux.