Today JCDecaux is world's outdoor and transport advertising market leader
JCDecaux history
|
In 1964, Jean-Claude Decaux invented the concept of Street Furniture, combining public services with advertising. Lyon was the first French city (with a population of over 100,000) to benefit from the installation of free bus shelters. |
The first Citylight information panels (MUPI) are introduced in the 1970s. |
|
The JCDecaux Company at the beginning of the 1970s. |
Bus shelter in Paris in the 1970s. |
|
In 1980, the first automatic toilets are installed in Paris. At the end of December 2004, JCDecaux boasted 2,292 toilets worldwide, and a total of almost 255 million flushes. |
The Electronic Bulletin Boards enable city councils to broadcast messages about cultural events, city information, etc. to local residents. |
|
The larger format scrolling advertising panels (Seniors) make it possible to share a single, isolated site. This panel marks the beginning of the drive to reduce the density of billboard advertising in urban areas. |
JCDecaux, the owner of Morris columns in France, launches the multi-service column: columns with recycling bins for glass and batteries, columns with built-in telephones, etc. |
|
JCDecaux invents "Infobus," a system providing users with real-time information about waiting times before the next bus. |
Acquisition by JCDecaux of Avenir, the European leader in billboard advertising, and n°1 worldwide in airport advertising. |
|
JCDecaux launches displays on plasma screens in airports. |
JCDecaux invents the first generation of self-service bicycles. 900 bicycles are installed in Vienna (Austria), followed by the installation of bicycles in Cordoba and Gijon (Spain). |
|
In November 2004, JCDecaux won the first street furniture contract in Japan and installed 500 bus shelters with advertising panels in Yokohama. |
JCDecaux history