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Temptation of Beauty from Пиала Gold

Temptation of Beauty from Пиала Gold

In December, the advertising campaign of Пиала Gold was realized on non-standard constructions of RTS Decaux – Elephants which made a special emphasis on the concept of a new brand positioning including changes in the package which was placed on the left part.

The Lady - face of the brand, embodying the idea of ​​the perfect cup of tea which she holds with an unique aroma and rich taste, was located on the right part of the construction. A particular advantage of the Пиала Gold tea which was communicated on the visuals – is an unique reddish color infusion which beauty is comparable to the brightest gem - ruby.

Non-standard placement on Elephant:


Magic is already near! Coca-Cola presents Christmas gifts !!!

The goal of advertising campaign: to share the New Year magic and to convey for citizens the new yearNew Year mood.

Creative task: to create the magic sphere transferring the magic to people around and immersing them into the magic world of a holiday.

For our company has been put very difficult task, but with perseverance we started the project, and as a result, we have created a magical world of the New Year holiday on two bus shelters and four MUPIMYUPI in Almaty.

During the production of non-standard decisions for the first timetime, our Company implemented :implemented:

  • The show-case imitating the "Snow Globe" with 3D- effect (used several layers of snow, the city, the mountains and the clouds which give the volume of the total composition)

  • Dynamic action (the clinking bottles of Coca-Cola)

Bus shelters:


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