The goal of advertising campaign: to share the New Year magic and to convey for citizens the new yearNew Year mood.
Creative task: to create the magic sphere transferring the magic to people around and immersing them into the magic world of a holiday.
For our company has been put very difficult task, but with perseverance we started the project, and as a result, we have created a magical world of the New Year holiday on two bus shelters and four MUPIMYUPI in Almaty.
During the production of non-standard decisions for the first timetime, our Company implemented :implemented:
The show-case imitating the "Snow Globe" with 3D- effect (used several layers of snow, the city, the mountains and the clouds which give the volume of the total composition)
Dynamic action (the clinking bottles of Coca-Cola)