The purpose of the advertising campaign is to inform the consumer that the favorite coffee is 100% natural and is made from real grains.
Coffee trees have evergreen leaves and brightly colored fruits of red color. After the coffee beans ripen, the crop is collected and sent to the processing, as a result of which the solid coffee beans are separated from the pulp and shell. NESCAFÉ® Classic is produced from the best quality grains.
For the uniform coverage of the city, we used citylight networks (60 faces in Almaty and 30 faces in Astana).