News Campaigns Magic is already near! Coca-Cola presents Christmas gifts !!!

Magic is already near! Coca-Cola presents Christmas gifts !!!

The goal of advertising campaign: to share the New Year magic and to convey for citizens the new yearNew Year mood.

Creative task: to create the magic sphere transferring the magic to people around and immersing them into the magic world of a holiday.

For our company has been put very difficult task, but with perseverance we started the project, and as a result, we have created a magical world of the New Year holiday on two bus shelters and four MUPIMYUPI in Almaty.

During the production of non-standard decisions for the first timetime, our Company implemented :implemented:

  • The show-case imitating the "Snow Globe" with 3D- effect (used several layers of snow, the city, the mountains and the clouds which give the volume of the total composition)

  • Dynamic action (the clinking bottles of Coca-Cola)

Bus shelters:

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Mupi

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AdvertiserCustomer: Coca Cola

Brand: Coca Cola

Media agencyies: Universal McCann

Creative Agency: McCann Almaty

OperatorAccommodation: RTS Decaux