The goal of the advertising campaign: to familiarize consumers with new wonderful fragrance Dolce Rosa Excelsa from the famous Italian brand Dolce & Gabbana.
Procter & Gamble Prestige gave their preference to RTS Decaux city formats. In March, with the cooperation of the Asia Media Exchange Kazakhstan media agency was decided to use the "network" option which includes of 60 faces in Almaty. This option made it possible to cover the main streets and areas of the city.
Standard placement at the bus shelter as a part of the package:
For advertising campaign was used the scent’s pale pink elixir is placed in frosted glass, and finished with the feminine Dolce signature to express the delicate elegance of this complex new fragrance. The white flowers of the Dolce garden decorated with red roses have created the perfect backdrop for the visual innovations Dolce Rosa Excelsa, whose main heroine become a Canadian model Kate King once again.
Standard placement at the MUPI as a part of the package:
Feel the spirit of Sicily with a new toilet water Dolce Rosa Excelsa!
Client: Procter & Gamble Prestige
Campaign: Dolce Rosa Excelsa
Media Agency: Asia Media Exchange Kazakhstan
Operator: RTS Decaux