The goal of advertisement campaign: to introduce customers with the hero Felix and his cat food FELIX appetizing pieces.
Creative task: to show cat's naughty character and invite consumers to his naughty world with the help of special interactions and simple memorable visual on a perfectly managed street furniture formats.
RTS Decaux decided to impress citizens of Almaty city with unusual solutions on outdoor advertisements. Bright and laconic posters were placed on 60 faces of citylights, which provided full coverage of the main streets of the city. Also the "cherry on top of the cake" are branded Mupi and bus stops.
During whole March Almaty citizens can see our hero on city streets: white and black cat Felix literally "breaks" the cityboard for the portion of FELIX cat food.
Naughty cat Felix will do everything for taking these favorite yummy FELIX appetizing pieces...
On branded bus stops in front of the audience, waiting for their buses, during the month people can take a chance to take a photo with Felix and share the photo in social network and even give a five to the Felix's fluffy paw...
Client: "Nestle Food Kazakhstan"
Media agency: Asia media Exchange Kazakhstan
Operator: RTS Decaux