News Campaigns Get ready for the New Year holidays with NESCAFE®Classic !

Get ready for the New Year holidays with NESCAFE®Classic !

The image advertising campaign of the legendary brand as NESCAFE®Classic brings the New Year spirit to the streets of our city once again.

In December 2016, the citizens witnessed the extraordinary approach in outdoor advertising.In order to achieve a great coverage of the main streets, the client used RTSDecaux’s formats and instruments such as packages in Almaty (60 faces) and Astana (30 faces).

Standard advertisement on bus shelter:


Standard advertisement on MUPI:


The innovative MUPIs with special builds in of form cups reminded us about the upcoming holidays which we love so much.


However, in the course of the bustle workdays we often catch ourselves thinking that Christmas mood is completely absent. Do not expect that it will be needless to say, our mood is in our hands.

NESCAFE®Classic  – fresh taste and coffee aroma for the fresh start of the day.

Let the New Year bring us only positive emotions!

It all starts with NESCAFE.

Client: Nestle

Campaign: NESCAFE®Classic

Media Agency: Publicis Group Media Kazakhstan

Creative Agency: Aitys Advertising

Operator: RTS Decaux