This slogan uses 2Day Telecom in its new image campaign of the brand "Internet at Home", which is implemented on Citylights, including the use of non-standard solutions on the formats of MUPI.
Directly with the participation of RTS Decaux, a solution was developed to use dynamic lighting on the main element of the visual, which allowed to provide a higher number of contacts on this element.
Also, special attention was paid to other elements of the visual and identified them by separate mini-lightboxes made in the form of a modem and two upper dies.
And finally, in order to highlight the design against the General background of urban infrastructure, the MUPI was plastered with Oracle in the corporate colors of the Client.