At the beginning of winter RTS Decaux launched an advertising campaign of Burger King brand.
To ensure uniform coverage of the city was used the batch option of accommodation in the city lights and scrolling Seniors in Almaty and Astana.
 
A feature of the placement in outdoor advertising was non-standard creative solutions on Citylights in Almaty-a warm lightbox was installed on one of the bus shelters, which allowed to warm up while waiting for public transport.
In addition, light extruders were manufactured, which attracted the attention of the audience.

Client: “Burger King” Kazakhstan 
Project: Angry Whopper 
Media Agency: “BIG IDEA GROUP”
Creative Agency: “Cheeese/BIG IDEA GROUP”
Accomodation: “RTS Decaux”