The main task: in one month to convey information to the consumer that makeup can now be washed off even easier thanks to the new product from Garnier.
Creative task: to do something very unusual, noticeable and beautiful.
Since mid-April, L'oreal's client, together with RTS Decaux, has launched the Garnier Micellar water advertising campaign. It was decided to use package placement and thus to cover the key and passable streets of the city.
The client provided three sketches with different messages:
Accommodation in the city lights MUPI :
Accommodation at bus shelters:
Taking into account non-standard tasks, the client was offered to fill two light boxes at the bus shelters with water:
Pink color of water and bubbles, here it turns out that you can also endlessly watch and admire.