Spring is the time of nature updating, time of blossoming and mobilization of internal forces. In the spring time each girl dreams to look and feel herself unusual, loved, desired and the most beautiful!

The blond top model Candice Swanepoel in the new advertising campaign from Max Factor is inspiring girls on a new image with a renewed mascara Masterpiece and Masterpiece Max.

Scrolling Outdoor constructions Seniors perfectly present a new image of a visual of Max Factor.


Within package placement some constructions were designed with extruders in the form of a logo and new tubes of mascara with illumination for night time. The effect of "history in pictures" is an excellent addition to the advertising campaign, where along with the poster with Candice the attention is focused on a product itself.